Bundling as a new product introduction strategy: The role of brand image and bundle features

Marketers can bundle an unknown brand with a strong brand as a new product introduction strategy. Drawing upon the categorization theory and the elaboration likelihood model, this study examines how a new brand can benefit from bundling with a strong brand. The results of two studies indicate that consumers’ quality perception of a new brand will be affected by the brand image of a bundle partner, and this effect is moderated by the bundle forms and the complementarity of bundle components. Academic and managerial implications of these findings are presented, along with suggestions for further research.     

Improving Agricultural Physical Marketing Infrastructure in Africa Through More Self-Help

The paper provides a brief overview of the problems of physical agricultural marketing infrastructure in Africa, with particular reference to rural roads and marketing facilities, such as storage, processing and market centres. In order to overcome these constraints, it is necessav to strengthen macro policy changes, with particular reference to commodity marketing, rural finance and government decentralization policies with the obiective of providing more incentives to marketing enterprises and local authorities to promote infrastructure development. Changes in macro policies have to be supported by adequate training programmes, support to institution building and adjustment of aid strategies to encourage self-help in developing marketing infrastructure.     

新形势下政府能力开发与提升探索

随着经济全球化趋势不断增强,政府在社会经济可持续发展中的地位和作用越来越重要,政府能力已成为实现经济发展和社会进步不可或缺的资源,是国家竞争力和国家持续发展能力的重要组成部分。政府能力提升既是一个重要的理论问题,又是一个重要的现实问题。我国在建设“四位一体”的社会主义现代化国家进程中,应充分重视政府能力建设,通过深化改革开放,不断提升政府经济管理能力、社会动员能力、社会服务能力与文化倡导能力。     

Body image as a leisure constraint: Examining the experience of aerobic exercise classes for young women

Abstract

Previous research has shown that women, and especially young women, in this culture experience pressure to be thin. Although considerable research has been directed toward the investigation of body image and its relationship to psychological health and self‐image, the impact of body image on leisure behavior has not been adequately addressed, nor has body image received much attention as a potential leisure constraint. The purpose of this study was to investigate ways in which body image might function as a constraint to young women's participation in aerobic exercise classes. The study used both quantitative and qualitative methods, including a survey of 190 women undergraduate students and in‐depth interviews with a sub‐sample of 11 students. The qualitative data are the main focus of this analysis. The data indicated that body image did not seem to prevent participation or constrain levels of participation in aerobics. Nevertheless, body image concerns were shown to constrain the enjoyment of aerobics as a leisure activity, and this reduction of enjoyment was related to the clothing worn for aerobics and to competition over appearance and body weight among participants. The findings also showed that body image functioned as a constraint into participation in that body‐image‐related concerns were a major motivating factor exerting pressure on young women to participate in aerobics. In sum, the study suggested that body image can constrain leisure in some situations, although it is not a constraint in the traditional sense of preventing participation. The implications of these findings for the conceptualization of leisure constraints were discussed. Furthermore, some practical implications for the provision of aerobics classes were provided.     

The relationship between airport image,national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.     

行动导向教学法在《图形图像处理》课程中的应用

行动导向教学并不是一种具体的教学方法,而是以行动或者工作任务为导向的一种职业教育指导思想与策略,由一系列的以学生为主体的教学方式和方法组成。本文旨在从行动导向教学法的概念出发,对行动导向教学法的内涵进行分析,进而探讨行动导向教学法在《图形图像处理》课程教学中的应用,更好地实现《图形图像处理》课程教学与行动导向有机结合,全面地提升学生的专业技能和职业素养等职业能力。     

“国际金融中心”需要怎样的城市形象广告片?——上海城市形象广告片的受众认知和态度比较研究

上海立志建设成为国际金融中心,打造这一城市品牌形象是一个系统工程,营销传播工作是重要的组成。本研究从广告效果空间论角度,对上海现有的四部城市形象广告进行了受众认知和态度效果的比较,并引入中外受众所代表的不同涉入度作为调节变量。我们根据结果绘制了四支广告在认知-态度二维图上的位置,并发现不同涉入度对认知效果没有调节作用,而对态度效果上则有调节作用。基于这些发现,我们提出了如何创作有效的国际金融中心城市形象广告的建议。     

英语“A and B”结构的认知分析

通过分析结构语言学和认知语言学对“A and B”研究的不足，指出“A and B”体现了数量象似性、顺序象似性及标记象似性原则，且体现了重要的意象图示。此外，语序上A先于B，但在信息结构上B却是句子的信息凸显。     

Barcelona seen through the eyes of TripAdvisor: actors,typologies and components of destination image in social media platforms

Recent literature has emphasized the emerging role of social media in generating a destination image. Even so, there is still no clear definition of the main actors, typologies and components prevailing in these environments or the possible differences between diverse social platforms. Specific analysis and comparison of the Barcelona TripAdvisor Forum and a traditional Destination Management Organization (DMO) website showed that actors, typologies and components are platform specific and have both similarities and differences with other sources, including DMO websites and other social media platforms.     

含硼聚硅铝的形貌结构研究

向聚硅酸中引入Al3+、B,制得稳定性更好的高效絮凝剂含硼聚硅铝(PASB)。用电子显微镜观察分析了PASB的形貌,用红外光谱和X-射线研究了其中B、铝离子及其水解产物与聚硅酸的相互作用情况,并对其电学特征进行了考察。结果表明B、铝离子及其水解产物和聚硅酸等多种组分之间有相互作用,形成了尺度更大的聚集单元。PASB的这种特殊结构是其具有良好稳定性和混凝性能的根本原因。